a new generation of
XED is a brand builder.
But before that, XED was just one brand.
And before that, it was just a problem that two college kids wanted to solve.
Zeke and Nate were tired of value beer over and over and over. Zeke grew up drinking whiskey and gin with his grandfathers, so he wanted a drink that didn’t compromise on flavor. Nate is a type one diabetic and was a college athlete, so he needed a drink that didn’t compromise his health with extra carbs, calories, and sugar.
So Nate and Zeke looked on the market for better tasting AND better for you alternatives, but realized everything was forcing them to make a tradeoff: flavorful cocktails that were expensive and loaded with sugar, carbs, and calories OR lower calorie and carb seltzers with muted, boring, and artificial tasting flavors.
Zeke and Nate refused to compromise. So they combined the best aspects of each: the authentic and robust flavor of cocktails (checked Zeke’s box) with the low calorie, zero sugar format of a seltzer (Nate was happy). Over months of flavor iterations and brand building, SESH: cocktail meets seltzer, the first brand in XED’s portfolio was born.
SESH is an inspired and disruptive brand. To support that brand, XED spent two years building a best in class distribution network, varied and diverse sales channels, an expert sales team, and an unparalleled viral and traditional marketing arm, all led by an experienced executive team with deep industry knowledge and relationships. XED created a go-to-market playbook and platform that we can apply to any brand that aligns with our core values: Better for you AND better tasting. All flavor, no compromise.
Beginning in January 2021, XED will launch our own portfolio of ground breaking brands, led by SESH, we will import cutting edge agency brands, and invest in and incubate other brilliant next gen opportunities that come our way.
Welcome to the XED family.
Have an idea?
You’ve come to the right place.
Tell us more below and we will be in touch within 48 hours
to see how we might be able to add value.
XED is a brand builder.
But before that, XED was just one brand.
And before that, it was just a problem that two college kids wanted to solve.
Zeke and Nate were tired of value beer over and over and over. Zeke grew up drinking whiskey and gin with his grandfathers, so he wanted a drink that didn’t compromise on flavor. Nate is a type one diabetic and was a college athlete, so he needed a drink that didn’t compromise his health with extra carbs, calories, and sugar.
So Nate and Zeke looked on the market for better tasting AND better for you alternatives, but realized everything was forcing them to make a tradeoff: flavorful cocktails that were expensive and loaded with sugar, carbs, and calories OR lower calorie and carb seltzers with muted, boring, and artificial tasting flavors.
Zeke and Nate refused to compromise. So they combined the best aspects of each: the authentic and robust flavor of cocktails (checked Zeke’s box) with the low calorie, zero sugar format of a seltzer (Nate was happy). Over months of flavor iterations and brand building, SESH: cocktail meets seltzer, the first brand in XED’s portfolio was born.
SESH is an inspired and disruptive brand. To support that brand, XED spent two years building a best in class distribution network, varied and diverse sales channels, an expert sales team, and an unparalleled viral and traditional marketing arm, all led by an experienced executive team with deep industry knowledge and relationships. XED created a go-to-market playbook and platform that we can apply to any brand that aligns with our core values: Better for you AND better tasting. All flavor, no compromise.
Beginning in January 2021, XED will launch our own portfolio of ground breaking brands, led by SESH, we will import cutting edge agency brands, and invest in and incubate other brilliant next gen opportunities that come our way.
Welcome to the XED family.
Have an idea?
You’ve come to the right place.
Tell us more below and we will be in touch within 48 hours
to see how we might be able to add value.